The not-so-secret secret to getting investors interested in your tech
I was part of a pitch meeting recently that perfectly illustrated a thought that I would like to share with all tech founders who are looking for financial backing. This observation is simple, yet fundamental — People buy products, not technologies. Don’t get me wrong. I’m a tech geek myself. And I strongly believe that technology leads to the largest breakthroughs and opens countless new opportunities. However, such breakthrough innovation is hard to spot and evaluate, leaving founders struggling to raise money. I believe the following can help.